I think an Ad in variety is a great idea.
Someone needs to connect the dots for the serious media with what has happened. The media is too busy looking at Oscar dresses to notice today. But, by Tuesday, they may be willing to report this.
I truly believe the "Remember how it made you feel..." campaign was an indirect appeal to the homophobia and sqeamishiness Turan referred to. Racism is serious. But the Crash campaign should be made to answer for appealing to intolerance to win a prize for a movie about intolerance. ("See, "Crash" made you feel like a better person for having seen it. "BBM" made you have to be uncomfortable watching two men in love.)
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P.S. I loved Ang Lee's reference to gays in love. I cannot believe the camera didn't cut away to Annie Proulx when the Screenwriters mentoned her, but the Oscar director probably had no idea who she was. SIgh..